A content series was created for the Royal Botanic Gardens in Sydney to showcase old botanic illustrations on show to the public.
The project involved art directing the supers and developing an illustration which was used for the title and end frames.
City of Sydney required an event logo and brand identity to celebrate the Chinese New Year 2018; Year of the Dog. In collaboration with Zoo Group Singapore, the pitch presentation was rolled out across various collateral including, street banners, OOH, lantern designs and directional signage.
UNE (University of New England) located in Armidale, required a local catchment campaign to promote school leavers and mature age students to study both online and on-campus.
The campaign included; brochure design, digital media, billboards and radio.
Artline pens required a back to school campaign to increase awareness of the products and to drive sales. The idea was for local artists to ‘let their feelings show’ using illustrations created with Artline pens that were showcased in near store locations, online and on social media. The campaign encouraged viewers to let their own feelings show via an online competition, with a prize of winning their artwork on a billboard.
In 2014, Veuve Clicquot invited graphic designers to submit designs to re-create the iconic US mailbox package, which seals a bottle of Veuve Clicquot champagne. The design that I submitted, titled; The Honey Capsule, made it to the finalist stage, competing against the other designs submitted by Australian & International designers.
St. Luke’s Catholic College is a new Catholic school in Marsden Park, which offers a ’next generation learning’ programme. St Luke’s needed a brand identity, that communicated this new way of learning. A campaign to launch the school to both parents and teachers in the local area was also a key requirement. For the advertising campaign we invited students to help us create the OOH design. We organised a workshop with a group of young children, providing them with their very own workbook to complete.
Norwegian Cruise Liner, are the innovators in cruise travel, breaking the boundaries of traditional cruising.
Working alongside the interior design team (SMC Design, London), custom illustrations were produced for various NCL cruise ship interiors.
These illustrations included carpet designs, venue signage, outdoor mural graphics, gym murals and large format exterior hull graphics.
Images courtesy of SMC Design
Clayfield B&B is a boutique private accomodation studio located in Brisbane. The logo and branding was created to reflect the essence of the B&B, which is surrounded by lush tropical gardens. Botanical illustrations were used as the key branding motif. The branding collateral included, logo design, business cards and website design. The letterpress business cards were printed on a thick uncoated cotton stock, with a gold foil press and one PMS colour.
Pink Oranges creates delicious food that will nourish your body and delight your taste buds. The logo and branding was developed to reflect the bold, fresh and vibrant approach of the brand.
The packaging labels include a Hot Pink Tip which offer creative serving suggestions to add value to each product’s packaging. The tagline; Take time to nourish yourself is further emphasised with the use of bold and fresh, overhead photography to highlight the fresh flavours used.
The overall branding and identify roll-out consisted of business cards, letterheads, flyers, marketing materials, POS displays, uniforms, website design and packaging solutions.
Fox Coffee is a start-up coffee roaster and espresso bar based in Geebung, Brisbane. The logo and branding was designed to reflect the contemporary industrial style fit-out located in a converted warehouse. The tagline developed; Hunted, Gathered, Roasted ties in the Fox totem and the ways in which the coffee beans are meticulously sourced and selected. Committed to quality, Fox Coffee is a small batch coffee roaster and source their beans from farms they know and trust.
The overall branding and identify roll-out consisted of business cards, letterheads, flyers, marketing materials, website design, photography, uniform designs, external signage and packaging solutions.
TV presenter, Chris Parsons required a bold logo and business card design to represent his many talents including; Presenter, MC & Producer. The business cards were printed using letterpress technique on a recycled craft stock, with a 2 colour foil stamp.
Images courtesy of Stitch Press
Open Electrical is a Brisbane-based Electrical contracting business focused on providing exceptional quality work at affordable prices. They endeavour to provide energy efficient electrical solutions which minimise impact on the environment.
The identity was developed to encompass energy efficiency and this is reflected with the green colour palette and leaf motif. Individual icon illustrations were employed to reflect Open Electrical’s 4 service offerings, including; Domestic, Commercial, Solar and Air Conditioning.