St. Luke’s Catholic College is a new Catholic school in Marsden Park, which offers a ’next generation learning’ programme. St Luke’s needed a brand identity, that communicated this new way of learning. A campaign to launch the school to both parents and teachers in the local area was also a key requirement. For the advertising campaign we invited students to help us create the OOH design. We organised a workshop with a group of young children, providing them with their very own workbook to complete.