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I’m currently working as Design Director at BMF with 15+ years of experience turning big ideas into smart, crafted design solutions. I like my layouts clean, my letterforms weird, and my colour palettes just left of expected. I’ve worked on everything from packaging and publications to cruise ship signage and large-scale wayfinding, but these days I’m really enjoying working where advertising and design overlap. Some recent highlights include leading Tourism Tasmania’s Come Down for Air and Off Season campaigns, celebrating Tassie’s unique vibe, plus Off Cuts, a winter clothing line made from recycled merch, and TasmanAI. I’ve also worked on national anti-vaping and anti-tobacco campaigns. Using design to make a real difference helps me sleep at night.

For me, design should feel like a natural extension of the core idea, built to last well beyond any trend. I like to get into the trenches early, collaborating closely with creatives so design shapes the idea, not the other way around.