ALDI Fresh

A playful, campaign identity for ALDI Australia’s national “Great Fresh Food Migration” campaign, reimagining food provenance as a whimsical journey from farm to store. Badge-style graphics, custom iconography, and map-based storytelling were combined with bright, fresh photography to highlight ALDI’s commitment to Aussie-grown produce. Rolled out across TV, digital, in-store, and online, the campaign reinforced ALDI’s challenger brand positioning while celebrating local farmers in a bold, memorable way.