Federal Government
During the COVID-19 lock down, domestic violence related google searches increased by 75%. The Department of Social Services Australia needed to get a message out to reassure victims and perpetrators that even in isolation, Help Is Here.
The multichannel campaign launched with TVC, Radio, OOH, print and digital executions.
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Agency — BMF
Pia Chaudhuri — Group Creative Director, Creative Teams — Emily Field, Kiah Nicholas, Casey Schweikert and Fiona McLeod.Illustration + Animation — BUCK
