OFFCUTS

TOURISM TASMANIA — 2023

Inspired by Tasmania’s ‘Off Season’, we launched an eco-friendly winter clothing collection of sustainably sourced garments, made solely from reused summer tourism merchandise.

We partnered with Noah Johnson, Tasmanian born sustainable designer who is an advocate of sustainable fashion, to create a bespoke, eco-friendly winter clothing collection of sustainably sourced garments, made solely from reused summer tourism merchandise. Johnson created the range by transforming discarded items like souvenir tees and board shorts into bespoke, avant-garde winter wearables that embody Tasmania’s offbeat and unique charm. The ‘Off Cuts’ merchandise includes: Trousers made from tea-towels, puffer jackets made from cheesy t-shirts, and beanies made from bikinis.

  • 2024 Silver Branding & Design AWARD Award for Brand Expression in Collateral

    2024 Bronze Product Design AWARD Award

    2024 Bronze Sustainable Design AWARD Award

    AGDA Awards 2023 — DISTINCTION
    Print / Merchandise, Clothing & Apparel

    AGDA Awards 2023 — MERIT
    Brand and Identity / Brand Expression 

    AGDA Awards 2023 — MERIT
    Brand and Identity / Brand Expression – Physical 

  • Agency — BMF
    Max Lom-Bor — Creative, 
Casey Schweikert — CD, Rees Steel — CD

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The Off Season