FLOW
FLOW — 2024
Flow isn’t your typical media agency, so the brand needed to feel just as fresh. Built around the new line A State of Growth, the rebrand brings Flow’s unique approach to life: combining clarity, momentum and just the right balance of speed and humanity.
The identity uses symmetry, movement and flowing imagery to reflect how the team works, automating the draining stuff so there’s time to slow down, think and connect. From a bold new wordmark to merch and pitch decks, everything was designed to feel focused, modern and energised, just like the work they do.
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Creative Director — Lucy Kough, Tap the Gap, Founder


